Redefining Coffee, Ceremony At Tumbao.
A sit down experience, to a coffee pop up?
Our first coffee ceremony was inspired by the Japanese Matcha ceremony, the Ethiopian coffee tradition, and our own interpretation of aesthetics. M-E (Muted. Entity) thanks everyone who joined us earlier this month at
"Tumbao: The Largest Curated Exhibition of Latin American Fashion in the World."
We can't forget a special thanks to Valentina, the founder of Tumbao. Valentina provides a space for Latin designers and artists to express themselves in a new market on the Lower East Side.
We aim to redefine the concept of a coffee ceremony. If you've never heard of one, it's a cultural custom central to Ethiopia and Eritrea. It's a way to gather with friends and family, often performed multiple times a day. The ceremony involves several steps, including roasting the beans over an open flame, grinding them in a wooden mortar and pestle, and brewing them in a traditional way.
However, the cultural significance of coffee has been diminished, almost erased, due to Eurocentric colonial powers. M-E is here to refine and bring back the culture of slow coffee. "Hurry up and slow down" is our motto, and educating on the origins of coffee is central to our identity. Thanks to Tumbao, we were able to do just that. Many people communed: coffee enthusiasts, fashion lovers, and curious tea drinkers.
We had deep conversations about coffee and community as we served two coffee varietals: a Costa Rican Marsellesa iced coffee as an ode to Tumbao, along with our distinct Ethiopian blend, Dega, Kerume, Wolisho. All coffees were served pour-over style.
M-E is a multicultural coffee collective. With our pop-ups we will bring back the traditional values central to coffee culture. For too long, coffee has been seen as fuel to keep the capitalist engine going. We know coffee to be enjoyed as a delicacy. With the goal of bringing reverence back to coffee's origins, we hope to inspire beauty and stillness in your daily coffee ritual. Join us at our next event join the movement.
